Data Processing

The protection of your data is our priority. We want to inform you about the data collected during your visit and the purposes it is used for. reserve the right to change this data protection declaration at any time and ask you to inform yourself about the status regularly.

1 Basic information in data handling

1.1 The period of the personal data processing

Haefele. fashion collect and use the personal data of our users as this is required for the provision of a functional website and our contents and services, as well as for the implementation of our business purpose.

As a rule, collect and use the personal data of our users only after the user has given their approval. Exceptions are implemented in cases where it was impossible to obtain prior authorization for real reasons and where the data processing is permitted because of statutory requirements.

1.2 Legal basis for the processing of your data process your data to fulfill our contractual commitment & to preserve our main legitimate interests. Our genuine interests are the implementation of our business purpose.

Considering that the processing of personal data is compulsory to fulfill a legal requirement for our business. If processing is required to protect a legitimate interest of our company or a third-party and the interests do not override the fundamental rights and freedoms of the personal data.

1.3 Categories of personal data

Haefele. fashion forward personal data to our business partners and service providers for the implementation of the business purpose. To implement our business purpose, we use regular contact and address data of our customers and business partners. Considering as nothing to the contrary is stated in the following sections, no forwarding of your personal information to 3 parties takes place if is legally obliged to do so.

External service providers and partner businesses, such as, online payment providers or the shipping company tasked with the delivery, only receive your data if necessary for the execution of your order. After all, in these cases, the extent of the transmitted data is restricted to the minimum required. As our service providers meet your personal information, we assure you that the rule of the data protection laws is observed in the same manner.

1.4 Transmission to third countries

We don't forward personal data to recipients in third countries (ie, countries outside the EU). Should data be sent to recipients in third countries, we assure you that we will obtain the permits required for the forwarding. The third country recipient also ensures an adequate level of data protection or derogations for specific situations.

1.5 Data security

We have taken precautions to protect your personal information from loss, accidental or intentional manipulation, access by unauthorized persons or destruction. Our security procedures are regularly revised and checked to consider technological progress.

1.6 Data deletion and storage periods

The data subject's data is deleted or blocked as soon as the purpose of storing it no longer applies. Revised can also be affected if this was required by the European or national legislators in European Union regulations, laws or other stipulations that the person responsible is subject to. The personal data is also blocked or deleted if a statutory storage period expires by the cited standards unless there is a need for persistent data storage for a conclusion or performance of a contract.

2 General data collection

1.1 When visiting website for informational purposes, ie, if you do not register or transfer other information to us, we collect only the personal data that your browser transmits to our server.

1.2 We have considered and weighed up our interest in the provision and your interest in processing your data in compliance with data protection requirements.

As the data below is necessary for the technical condition of our service to offer you access to our website and ensure stability and security to protect against misuse.

1.3 Description and extent of data collection

When our website is visited, our system automatically records data and information from the visiting computer system.

1.4 Legal basis for data processing

The legal basis for the temporary storage of the data and the log files is Art. 6, paragraph 1, sentence1 lit. f GDPR.

1.5 Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable the delivery of the website to the user's computer. To do this, the IP address of the user remains stored for the duration of the session. An assessment of the data for marketing purposes does not take place in this connection.

1.6 Duration of the storage

The personal information is deleted as soon as it is no longer required to achieve the purpose for which it was collected. If the information is recorded to provide the website, this is the case when the session in question has ended.

In the case of data storage in log files, this is the case after 7 days. The IP addresses of the user are distorted or deleted so that it is no longer available to recognize the calling client.

1.7 Right to remove

Recording personal information to store the data in log files is essential for the internet site's operation. Therefore, the user cannot object to this.

3 registrations

1.1 On our website, we offer users the possibility to register by entering their data. The information is entered in the input mask and is transmitted to and saved.

Registration is effected voluntarily but may be a precondition for using our services. We ask our clients as part of the registration process to consent to the processing of this data. After registration has been completed, you receive personal access protected by password and can view and manage the registration data. We don't share the data with third parties.

1.2 Legal basis for the data processing

Suppose registration serves to perform a contract, of which the contractual partner is the user or take steps before entering an agreement.

User registration is necessary to provide specific content and services, in particular the extended use of our webshop on our website. Registration refers to the use of our webshop. User registration also serves to perform a contract with the user or take steps before entering a contract.

1.3 Duration of the storage

The information is deleted when it is no longer required for which it was collected.

This is the case for the data collected during the registration process if the registration on our website is cancelled. During the registration, the data is required to perform a contract or take steps before entering a contract; this is only the case when the information is no longer needed to perform the contract.

1.4 Personal data is stored as a measure to prevent fraud.

The deletion deadline for fraud prevention is 6 months, for actual attempts of fraud 6 months.

1.5 Right to object and removal

As a customer, you can cancel your registration at any time. You can have the data stored about you altered at any time. You can send an e-mail to requesting the deletion or modification of your data. Suppose the data is required for the performance of a contract or to take steps before agreeing. In that case, a premature deletion of the information is only possible as no contractual or statutory obligations contradict this.

1.6 User account & password

you can create a user account between the wish list and the search symbol at the top of the webshop.

You can change and edit your personal information at any time; This information is confidential and will not be passed on to third parties.

You can always order as a guest on , without creating a user account.

4 contacts

1.1 No information is stored when the message is sent. Alternatively, contact can be established via the e-mail address provided.

1.2 In this case, the personal data of the user transmitted via e-mail is stored. In this connection, the information is not forwarded to third parties. The data is used for the processing of the conversation.

5 Place your order

1.1 If you would like to place an order in our webshop, it is necessary to conclude the contract that you provide personal data that we require to process the order. Mandatory details are essential for the processing of contracts.

1.2 In addition, we can forward your payment details to the payment service provider selected by you. Additionally, we send your address details to the shipping logistics service provider chosen to carry out shipping.

1.3 You can also create a user account voluntarily, which we can then use to store your data for additional purchases later.

On point 3 of this declaration, you can see. We can also process your information to notify you about different products.

1.4 Commercial and fiscal stipulations require us to store your address, payment, and order details for 10 years. After all, we restrict processing after two years; this means your information is used to observe the statutory requirement.

1.5 You can refuse the use of your information for advertising and data analysis purposes at any time. Would you please send your objection to ?

1.6 A hybrid encryption protocol encrypts the order process for the secure information transmission “Secure Socket Layer” (SSL) to prevent unauthorized access to your data.

6 Our payment providers services


PayPal (Europe), Sarl et Cie, SCA 22-24 Boulevard Royal 2449 Luxembourg.

Is a payment method termed a so-called E-wallet.This means the client creates an actual payment method with PayPal and logs with us into his PayPal account during the payment process to confirm the payment there.

The login is affected on the PayPal site, and the client doesn't have payment information. However, the following data is transmitted to PayPal when this payment method is used:

Amount, order number, name (both invoice and the delivery address), address (both invoice and the delivery address), email, telephone number. The purpose of the data processing is the execution of your payment via PayPal. We received from PayPal a payment confirmation relating to the data as mentioned above and the time of payment. The data transmission described is affected simultaneously also for fraud prevention at PayPal. Insofar as you effect payment by PayPal, a right of objection is excluded as the processing of your data is essential. All PayPal transactions are subject to the PayPal privacy policy. You can find this at

1.2 Wire Transfer

Please select “wire transfer” and finalize your order in the payment at checkout. You will then receive a confirmation that will be sent automatically by e-mail stating our banking details and the order number.

After receiving the confirmation, please transfer the total amount to the following account within 48 hours. You must label your transaction with your order number provided in the e -mail , composed of numbers to process your payment.                                                                            

Account holder: Stella Maris Haefele                                                                                                                    

Bank: Kreissparkasse Goeppingen                                                                                                                     

IBAN: DE02610500001255786501                                                                                                  


1.3 Gift card or promotional code

Choose gift cards or promotional codes when they are in your shopping bag. And enter the code number in the designated field. If the order amount exceeds the balance on your Gift Card or the amount from the promotion, please select the payment method with which you wish to cover the remaining amount. If the balance on your Gift Card or the amount from the promotion exceeds the order amount, you may use the same code for your next purchase. The amount remaining will be available until your credit balance has been used up completely. The disbursement of the remaining Gift Card balance is not possible. reserves the right to block the Gift Card if misused.

1.4 Klarna

Klarna (Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden). Is our service provider for the payment method

  • Sofort GmbH . Theresien höhe 12, 80339, Munich Germany. We send no personal data to Klarna. However, we receive Klarna payment confirmation and the following data: account holder, IBAN, BIC, account number. The purpose of the data processing is the execution of your payment via SOFORT transfer.

    Sofort Banking is a direct payment system that provides a fast and secure method of paying online without registering. All you need is a bank account and access to online banking.

    When you choose SOFORT Banking's, you will be a payment form in which you will need to approve the wire transfer slip, which has been filled in automatically using your online banking details. Your completed payment will be confirmed shortly after the encoded transfer has taken place.

    Possible transfer fees and bank service charges will be charged to the customer. Refunds from returns will be transferred back onto the bank account used to pay the original order. Possible transfer costs and bank fees will be charged to the customer.

    Your order will be despatched upon receipt of payment on our account. Refunds from returns will be charged back to the bank account from which the original order was paid.                                                                        

  • Credit Card (Visa & Master Card),

    The system will recognize whether the credit card is registered on the 3-D security programs Verified by Visa or Mastercard SecureCode .

    These are security systems developed to ensure that the registered cardholder and the registered online retailer are involved in the transaction. If you are a member of the 3-D Secure Program, a pop-up window will appear on your screen asking you to enter your password when making a purchase online. This window is linked to your bank and requires you to enter your SecureCode (a password that you have previously selected). Transactions can only be made by entering the correct password.

    If your credit card is not registered with any of these programs, the payment can be made without further authentication .

    For more information about the credit card security systems, please see: Verified by Visa or Mastercard SecureCode .

7 Cookies settings

1.1 uses cookies to improve our web presence and optimize your and advertising purposes. Cookies are small text files stored on your computer when you call up our website and enable a renewed identification of your browser. Cookies store data, and this avoids the need to re-input all the required information. Cookies already stored on your computer can be deleted at any time. We use cookies to provide you with an optimal website experience.

In addition to the required cookies, we would like to use other optional cookies and similar technologies (“Marketing Cookies” and “Analytics Cookies”) to optimize our marketing and analyze web traffic.

1.2 We require cookies for:

To protect the website from attacks. The client information collected by the technically necessary cookies is not used to generate user profiles.

1.3 Duration of storage, right to object and removal

Cookies are stored on the user's computer and are transferred from it to our site. The client, as the user, also has complete control over the use of cookies. uses transient cookies. They are erased automatically when you close your browser.

We also use persistent cookies. These are automatically erased after a predetermined period that can vary depending on the cookie. These cookies can be erased at any time.

1.4 we are using cookies for:

Configuration, technically required. convenience functions, statistics & tracking.

1.5 Legal basis for cookies

Is Art 6 paragraph 1 sentence 1 lit. f GDPR.

8 Online Dispute Resolution (ODR)

The European Commission provides a platform for the out-of-court resolution of disputes (ODR platform) under: 

We are not willing to enter into dispute resolution proceedings before the consumer arbitration board.

9 Copyright

Our website and all information, such as text and images published here, are subject to German copyright law.

In any event, an operation involving duplication, distribution or public reproduction may only be carried out if revocable and untransferable authorization has been obtained from us.

The site was checked for illegal contents, and not such a concern was discernible when the website was set up. However, we cannot guarantee the contents accuracy, completeness or topically.

If a violation of the law becomes known, the respective link will be removed. Unauthorized use of copyrighted work would be punished.

10 changes

We reserve the right to change or amend this Privacy Policy at any time by applicable data protection laws.

This privacy policy was last updated on :